FAQ

Answer: We recommend saving money by skipping the developer and doing it yourself with EZ Website Manager. Our content management system (CMS) allows you to update your website in about the same amount of time it would take to email changes to your developer and it’s just as easy! Not sure if you are ready to make the switch? Get a website audit today and see if you could be getting more out of your website.

Answer: WordPress’s success can be attributed to a number of things including:

1. Customizable themes: With WordPress, the look and feel of the site is managed in a “theme.” Don’t rely on bland off-the-shelf themes. OWN your brand! We can develop or customize a theme that is as unique as you are.
2. An easy-to-use administration panel: Users can make changes to your WordPress website instantly – with little or no experience. We can create different users groups with different security permissions. (So some people can write content, but not publish it.) We also include training with every installation. One hour is usually all it takes to get your people comfortable with the system.
3. Fantastic ROI: WordPress is free. Most plugins are free. But free can be frustrating. What happens when you need help? Do you really want to be responsible for the backup and maintenance? With our help, you can get fantastic ROI. We’ll help your site to stand out, be found in the search engines, and be the basis of a sound marketing strategy.

Answer: Building an eCommerce website is a great way for retailers to expand their business without buying more floor space. It’s also great for authors and artists who want to showcase their work and sell more products. We offer three different eCommerce Website Solutions that meet the needs of different audiences. When it comes to selling online, Infusionsoft is one of the best tools available. If you already have an eCommerce business that you manage through multiple systems, then you will love this fully integrated system that stores all your data in one place.

Answer: An outdated website could be costing you plenty in missed sales. Even if you don’t do business online, your website creates a powerful impression. No matter how prospects find you – they almost always go look at your website. An effective website can provide immediate payback by:

• Lowering your cost of sales
• Lowering your marketing costs
• Weeding out “tire-kickers”
• Increasing your lead flow
• Increasing your credibility AND
• Increasing your conversion rate

Answer: Effective marketing requires getting your message in front your best prospects and customers. Today, more people are choosing to spend their time on social networks like Facebook, Twitter and YouTube to get their news and entertainment rather than relying on television, radio and newspapers. This provides your business a fantastic opportunity to leverage online media to convey powerful marketing messages to your prospects and customers, but also requires a vastly different approach than traditional offline mediums.

The Art of Online Marketing helps you define your marketing goals and how to best integrate social media marketing into your overall marketing and PR efforts to maximize results. We'll help you create engaging content that delivers value to deepen relationships and loyalty with your audience, as well as marketing materials to drive leads and help convert sales.

Rely on The Art of Online Marketing to:

• Define Your Social Media Marketing Goals
• Develop Your Social Media Marketing Strategy
• Create Your Content
• Distribute Your Content
• Engage with Your Audience
• Measure Your Results